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Value Betting Software – Ultimate List & Review

What’s Value Betting Finder / Software?


A Value Betting Finder is a software that is designed to automatically locate sports events where bookies provide inaccurate prices in the bettor’s favour, namely Overvalued Odds that is Value Bet.

No Value Betting can be done effectively without an excellent value bet finder, and we list and review Trademate Sports & RebelBetting value betting software in this guide as well as the list of the best bookmakers for value betting later


How To Find Value Bets & What Is Value Betting Software?


Each Value bet software has its own algorithm to locate the value bet though, one of the standard ways is to look at the odds on betting exchanges.

In the above coin toss example, the head or tail is 50:50 which is 100% Sure True Probability. However, who can predict 100% in Sports Betting? Bookies are good at doing it with a good database or employing the 3rd party specialists.

But their Implied Probabilities are not necessarily close to the true probability. Actually, they are often remote, because they need to inject the margin (over-round) & balance the book.

On the other hand, the odds in betting exchanges are based on the mass collective wisdom including sharp punters’ bets and they react faster than soft bookies to new information such as starting lineup (imagine if a key player is absent due to a sudden accident, the true odds will be changed immediately).

It is a way to spot value odds before the bookies adjust.

Value bet software uses betting exchange data to identify when there is a weakness in the bookmakers’ odds. It identifies areas where the bookmakers’ odds don’t tally with the exchanges and highlights these to the bettor.

Benefits Of Value Betting Software

The obvious benefit of Value Betting Finder is convenience by saving a lot of time & effort. It’s impossible for us as a human to scan hundreds of thousands of bets to seek the value even if we have a value bet calculator.

As with any form of software, a value bets finder gives us great efficiency, and practicality, we can’t make great profits from value betting without high-quality software.

The software usually requires almost no complicated input from you and is a very straightforward process. It does everything so that all that you need to do is just place the bet when the software alerts you.

If you already started Sports Arbitrage and have been familiar with an arbitrage bet finder (a.k.a. sure bets finder), then you will find a value bet finder very similar to it.

The biggest differences are that value bets software can show far more & could last longer opportunities than arbitrage bets, because there only have to be deviations in odds on one outcome of the game.


How It Works for Value Betting


The easiest way is to watch the video prepared by Trademate Sports.

The video explains the standard process of the software which may generally apply to many available value bet finders in the market although the detail quality varies among software.



List Of Best Value Betting Software


There is 2 Value Betting Software, which we believe are the most reliable & workable in the industry based on the feedback from our own members’ real experiences.

Many betting software in the market are produced by tech guys, namely programmers but both we are listing here are designed & produced by a team of professional punters (both are coincidentally poker players) & developers. As a result, they are very user-friendly and practical.


Trademate Sports

trademate sports logo

Trademate was founded by childhood friends Messrs Jonas Gjelstad & Marius Norheim in 2014. Many of our members reported “Consistent Earnings Without Any Single Losing Month”.

We examined Trademate Core by ourselves and we now feel it’s a Genuine Long-Term Solution, especially for Matched Bettors who are fed up with Gubbing.  

Interview With CEO

We conducted an e-mail interview with Mr Marius Norheim, CEO & Co-founder of Trademate Sports (Note is added by me). We designed the questionnaires of that answers will not be duplicated with the info publicized on their website. Hope, you will find a lot of useful insight about Trademate Sports;
trademate sports ceo photo
Joshua: Firstly, can you explain what sort of legal structure you set up for your business and tell us your ambition of Trademate Sports?
Marius: Just a normal privately-owned company from Norway. Our goal is for Trademate Sports to be the best service for professional sports bettors and traders.
Giving them an edge over the bookies with the value bets we identify and providing the tools they need to make money from sports betting. Also, we want to educate our customers on sports betting, how they can stop losing and start winning from the bookmakers.
We have written a lot of articles and made many videos explaining everything from fundamental betting concepts such as “What is the 1×2″ to “bankroll management and stake sizing strategies such as the Kelly Criterion” (note: watch the above video).
Joshua: In “Why We Do”, you said “The problem with sports trading and exploiting value on the European bookmakers is that they will eventually limit anyone who wins over time. This has happened to all of us, so one way to look at it is that through providing this service to you we are able to get back the at bookies and at the same time indirectly get a cut of the profits through our subscription fee. Or in other words, it’s a win-win. “, can you elaborate on this, in particular for “indirectly getting a cut of the profits through our subscription fee “?
Marius: In an ideal world we would charge our customers by taking a cut of their profits. But then they could just not register the trades we are showing them, still getting the full value of our product, but without us getting any income. Instead, we charge a fixed subscription fee. It gives pretty much the same end result. However, the benefit for you, is that if you are a high roller with a large bankroll or just do really well, you’ll keep more of the profits for yourself.
Joshua: When it comes to the bookies’ restrictions, there are many sharp bookies in Caribbean & Asian regions, does your system cover them?
Marius: We support SBObet, IBC/Dafabet, Pinnacle, Betfair Exchange, Matchbook, Smarkets, and Betdaq in Trademate Pro, the version of our product made for professional sports bettors and arbers. None of those bookies limits winning players and they have high betting limits for players.
Joshua: Does your service apply to International Players as long as their jurisdiction permits on-line gambling legitimately?
Marius: Yes. Trademate Sports can be used by anyone in any country, but to get the most out of our service, you would have to have some bookies you can use from your country. How many ones can use varies from country to country and you would have to check which you can use for yourself. The more the better.
Joshua: Is it possible to share the total number of your subscribers & geographical allocation?
Marius: The majority of Trademate Sport’s customers are based in Europe, more specifically the Nordics, but we have customers from all over the world these days. So I guess one could say that we are global.
Joshua: The more your subscribers increases, the quicker the value bet opportunity will vanish, or the easier the bookies will identify your subscribers as sharp, thus the quicker their accounts will get limited. Do you set the optimum number of subscribers or have any thoughts about this issue?
Marius: If it does become a problem in the future we will set a cap on subscribers yes. But we are far away from reaching that limit anytime soon. If we ever get there we’ll make Trademate Sports into an exclusive invite-only product for professional sports bettors.
Joshua: Regarding your software, can you tell us what is the biggest edge over your competitions, or why do people have to take your service rather than others?
Marius: Versus competitors doing matched betting and arbitrage betting our method of beating the bookmakers is value betting. Which is the superior method? We have written this article that explains the difference between value betting and arbitrage betting.
And this article explains why our view is that value betting is the superior method (note: for this particular point, you may also want to read our above article 3 Advantage Gambling in Sports Betting – Guide For Ordinary People To Beat Bookies) and why we built our company around it.
You can also read this article from Vida, a Danish long-time arbitrage bettor (Barber), and why he decided to switch from arbitrage betting to value betting. To sum it up value betting is better than arbitrage and matched betting because The ROI per bet is higher and they occur more frequently. Combined this results in higher profits. Also, it is trickier to sport value bettors for bookmakers so accounts last longer and the potential lifetime earnings are higher. Versus other competitors within value betting, I don’t know exactly how their algorithms work, but I know that our customers have achieved an avg. ROI of 2.6% per bet vs the soft bookmakers over more than a million bets over the last 2 years.
Also, our tool is easy to use with great design and nice value adds such as odds comparison, analytics tools to analyze your data, and general bookkeeping of your stats. We produce world-class educational content. You’ll be hard-pressed to find better articles or videos helping you improve as a sports bettor anywhere else online. With a focus on also making the advice actionable. Make sure to check out our blog And youtube channel It is also worth mentioning, that unlike our competitors we are completely independent of all bookmakers. Not receiving any form of affiliate revenue from them.
Joshua: Many of our members come from Betting with Hedge, namely Matched Betting & Sports Arbitrage, what would you suggest the successful mindset to move into without hedge?
Marius: You need to be able to handle the variance that comes with value betting. The ROI per bet is higher, they occur more frequently and it is trickier to spot value bettors for bookmakers, as it only requires an edge on one side of the game. So one can turn over the bankroll a lot faster and achieve higher profits. The only downside is that the variance is higher. So you need to be able to handle the variance and stick through it if you hit a downswing. If you’re expected value is going up, it will pay off in the long run. But it can take you a couple of thousand bets to get there.
Joshua: You offer 3 choices of Trademate Core, Nordic & Pro. Here, just talk about Core & Pro. For Core, you require “The minimum recommended starting bankroll is €1.000. One should start with a higher bankroll and it is highly recommended to spend at least 10 hours a week trading. ” & “The recommended minimum starting bankroll is €20.000, but the higher the starting bankroll the better. With a large bankroll, it will be easier to get a high turnover, while keeping the stake size within reasonable risk ranges. Also, it is highly recommended to spend at least 20 hours a week trading, resulting in 250+ trades a week. ” Pro. So, by following what is required, realistically, how much monthly net earnings (means after your subscription cost) can the subscriber expect (long-term average) based on your past stat in Core & Pro respectively?
Marius: The ROI per bet is rather fixed, on the softs our users are achieving an avg. ROI of 2.6% per bet, on the sharps it is 0.5% avg. ROI per bet. The most active Trademate Customers manage to place 500 bets per week or 2000 bets per month But to calculate the expected profits, it really depends on your starting bankroll, bet size, and the number of trades you get in (the time you put into it). So to answer this question we wrote an article, which includes a spreadsheet, which you can copy. Then you can insert your own numbers. Note that you need to make a copy of the spreadsheet before you can edit it. Simulations & The Variables Involved In Making A Living From Betting (Note: for this particular point, you may also want to read our article on Make A Living Sports Betting)
Joshua: Can you share the best tactics to achieve the above earnings, which may include stake size (adjusted Kelly Criterion?), minimum value% etc.?
Marius: By far the most important factor for how much profit one can make from value betting is the number of bets you place. In this article, I explain the tactics I use myself with Trademate Sports and the reasoning behind them. I use the fractional Kelly Criterion for stake sizing (30%): Setting Up Your Tradefeed Presets
Joshua: What are the challenges in your future business & any improvements area/project you plan to pursue?
Marius: Bookmakers kicking out winning players. If there were minimum bet laws as part of increased regulation for bookmakers that would be great for players. We like to keep our company strategies to ourselves, but if you are a part of our email list or have done a free trial of Trademate, you’ll get notifications whenever we launch new features or have special offers.
Joshua: You ask for a subscription fee in advance up to 3 months level. Do you have any refund plan in case some unforeseeable event makes you close your business? If you have, how do you secure the fund to use for a refund as a contingency? Or is all the subscription fee non-refundable once they are paid to you?
Marius: New customers can start off with a free 7 day trial before signing up for a subscription. I’d recommend starting out with Core Monthly. We also launched a value guarantee program, so if you are not profitable in the first month you can get a second month for free. But if you are planning on doing value betting for the long run, you should if you are serious about making money from sports betting. Then you should commit to a longer period of time and a Quarterly subscription because it reduces your cost per month. As a company, Trademate has been around for almost 5 years and is here to stay for many years to come, so that won’t be a problem. As a general principle we do not issue refunds, quite simply because a) we have the value guarantee program and b) we have monthly costs to pay which we can’t get refunds on ourselves. But if you ask nicely and within a couple of days after your subscription is renewed we’ll help you out 🙂

I should not forget to share their fantastic data presentation, which automatically gives you a very comprehensive analysis of your betting activities.

Actual Trading – My Own Experience

The below shows my past 2 weeks’ trading results using Trademate Software with the following conditions;

  • No of Bookmakers: 25 (several of them are gubbed accounts, but only restricted from promotion, thus free to bet even large stake)
  • Period: 2 weeks
  • No. Of Bets: 547 (so, average 40 bets per day, but heavily skewed toward the weekend, majority of the bets: football 1×2 )
  • Starting Bank: GBP2,800
  • Profits: GBP599 thus 21.3% Total Fund Growth with an average 4.6% ROI
  • Comments: I tried several betting patterns such as big stake with fewer bets focusing on big value etc. The bigger value opportunities tend to be longer odds means you are more likely to face more variance. The best performance I experienced was following the 1.3 – 2.0 odds range with 25% of Kelly Criterion stake allocation. So try it by yourself for Free for 1 Week!!
trademate sports trading log

Click The Image To Enlarge

How To Start

A Free 7 Days Trial
  • Go for A Free 7 Days Trial and “Sign Up” at the right top button to register.
  • Then, you click the “Upgrade” button to activate your free trial.
  • After you validate your registered e-mail, you will automatically enrol & experience the trading feed for 7 days free.

trademate sports free trial

  • You need to upgrade to the paid subscription after the expiry.
  • Firstly, you may want to take a 1-month plan in order to further monitor your progress while examining the best fit for your lifestyle as well as your risk tolerance.
  • Once you feel comfortable going for the long-term, you may want a 3-month plan.
  • Remember, your profits are directly correlated to your turnover. The more bets you place, the more you’ll earn in the long run.

We made another assessment on the Trademate US package, see Value Betting USA – Trademate US Sports Software 5,000 Bets Results, which I’m sure you will find very useful. 



RebelBetting Value Betting Software


value bets finder rebelbetting logo


RebelBetting is famous for being the Best Sports Arbitrage Software (see our RebelBetting Full Review) and they just launched a brand-new Value Bets Software. Needless to say, their proven technology has been well integrated into this Value Betting Software.

What’s the biggest advantage over Trademate Sports?

A cheaper monthly subscription fee and AutoSurf technology that automatically logs you into your bookmaker account finds the correct match and highlights the odds, a very efficient & risk-avoiding system (for making a careless human error).

Trademate Sports also provide you with this system though, it doesn’t apply to all the bookies but only the one indication “Betslip”, which is around half of the covered bookies.

RebelBetting Value Betting Software – Quick Start Manual

The below gives you a brief process of how to use RebelBetting Value Bets Finder from Value Betting Quick Start;

Just follow the step;
  • Enter your current bankroll at the top.
  • Pick a value bet in the list and press the Bet button
  • Our AutoSurf technology automatically logs you into your bookmaker account, finds the correct match, and highlights the odds. Enter your credentials under Options / Bookmaker Setup.
  • You double-check the bet, enter your stakes and confirm the bet.
  • Log your bet.
  • Done!
This short video explains the basic betting process: 

Hints and tips
  • Make sure your current bankroll is updated at least every day, which ensures the kelly stake sizing is correctly calculated and it is especially important in a downswing.
  • Don’t bet on the highest odds simply because they give the highest value. Higher odds are more unlikely to result in a win and this will increase the variance.
  • Very high-value % has a larger risk of being a palpable error. It’s better to check if other bookmakers’ odds are similar. Palpable errors are not as dangerous as when arbitrage trading since you will just get your money returned. But it might still look suspicious to the bookmaker.
  • To reduce variance, set maximum odds to bet on. For instance up to 3.0 – 3.5. Have even lower max-odds to further reduce variance. For instance, don’t bet on value bets with odds higher than around 2.5. This is of course all depends on how much variance you are willing to take.
  • Set a maximum stake relative to your bankroll.

RebelBetting ValueBetting Software & Price

They offer 1 product with Value Betting Starter of €89 monthly & Pro of €179 monthly as below;

rebelbetting value betting new price

I’m discussing the full RebelBetting Value Betting review RebelBetting Value Betting (50% Price Off) – Double Your Capital Within 3 Months, where you will also find “Workable Countries” & “Proven Model to Double Your Funds in 3 Months” + 50% Price Off Link



Alternatives To Value Betting Software


What you may, however, find is that some bookmakers may be able to identify that you are using bet finder software.

As we’ve noted, the software can do things that people cannot, certain bookmakers’ own software can identify when your betting patterns are unusual by the following software.

So for those who prefer humans, the below shows the 2 best options;


Human Tipsters


SBC (Smart Betting Club) – For The Players in UK / Europe

SBC is not a tipster but a tipster proofing & rating service and probably the most reputable rating service supported by a frequent quotes by media in this industry.

Their primary region is UK & Europe. Please take a look at our Smart Betting Club Review – Inside Analysis Of Ultimate Sports Betting Method.

  • Their Hall Of Fame Tipsters (top 22+ tipsters) are the results of SBC’s over decade’s proofing & rating work, of which rating criteria are very strict. Therefore, their top-rated tipsters have a large chance to be sustainable in the long-term future.
  • Many members report over £10,000 in profit last year from SBC service, strongly suggest reading the above review for full details.


Combination of Human & Software


ZCode System – For The Players Anywhere In The World

ZCode is probably one of the most successful sports investing systems in the world. Their priority sports area is US 4 Major sports (also cover soccer & horse racing) but being used by customers worldwide. ZCode system comprises Computer Automated Tips based on huge database & Human Expert Tips. Please take a look at; ZCode Review – Full Inside Analysis / Founder Interview / Secret Of Winners Worldwide

  • All of their tips are publicized on the private site & forum, thus being verified by thousands of members.
  • Actually, their records are verified publicly all the way back to 1999 by back-testing and also forward testing, of which significantly large databases prove authentic & reliable numbers.
  • The tips are produced based on the analysis of over 800 parameters and their rating on all different strategies enables the members to choose the best-fit tactics from 120+ available systems.
  • All of their quoting prices are Pinnacle, which gives a good base for better profit in the long term.



Bookmaker/Sportsbook for Value Betting


Lastly, you need sharp sportsbooks that don’t limit winners because theoretically you will not lose but win over the bookmakers for the long term as long as you properly use value betting techniques.

The below lists will be definitely helpful for you to select the best sportsbook for value betting;

Besides, if you have cryptocurrencies and consider crypto betting, check;

BTW, in case you’re aiming to be a sharp casino & game bonus hunter, strongly suggest taking a look at the List of 52 Best Bitcoin Casino Bonuses and for those who appreciate the highest privacy, go to the List of Best Anonymous Bitcoin Casinos & Bonuses, just FYI.


Hope these will help with your Consistent Long-Term Betting Earnings.


If you have any inquiries or need any help from us, please contact us anytime (don’t worry, we will not charge you any fee, everything is free here).


Good Luck!!


Joshua Walker (bio

Editor – Global Extra Money (GEM)