Check Bitcoin Casino Latest Bonuses including No Deposit & Exclusive Offers Go HERE

Sports & Casino Cross Betting Promotions

What Are Cross Betting Promotions?


Cross-betting promotion is a type of offer like “Bet xx in xx Sports Event, Get xx Casino Bonus (Free Spins)” or “Wager xx in Casino, Get xx Sports Free Bet”.

It’s often run by big bookmakers’ sites that provide full package services of SportsBook, Casino, Game & Bingo, etc. For them, the sportsbook is a big sales generator but not a profit driver.

The casino makes a real profit for them, thus they make every effort to attract sports bettors to the casino games.



What Are The Benefits Of Pursuing Cross-Betting Promotions?


For us advantage players, there are 2 benefits;

  • Simply we can lock in profits (although depending on the requirements) from the offer
  • We may be able to help prevent Gubbing (account restriction) because bookies like the customers who play other games than the sportsbook.

Regarding No.2, Gubbing is the biggest problem for the advantage player to achieve long-term sustainable profitability.

If you keep exploiting too much value from the bookmakers, you may most likely be gubbed, which means your betting account will be restricted.

It’s just a matter of time before most of the soft bookies limit your account if you do matched betting (will talk about it later) without any precautionary actions.

So, we have prepared the following 2 guides – One is Before Restriction, the Other One is After Restriction;

Just FYI.

Anyhow, in this guide, I focus on No.1 How To Secure Profit from this type of offer by using a real example.



Cross-Betting Promotions Examples


There are so many cross betting promotions like;

  • Coral – Bet £20 or more on any pre-match football market to score 20 Free Spins on Eye of Horus. coral cross betting promotion

Let me use Stan James’ offer to explain the whole process. BTW, Stan James was acquired by Unibet, but the case we use in this guide can permanently apply to any similar offers, so this guide is viable.stanjames to unibet

The below is the T&C of Stan James Cross Offer of Betting Promotions;

Betting Promotions StanJames T&C

Very straightforward. All we need to do is to Wager £10 in Live Casino, then they give us a £5 Free Bet we can use in Sports. The key point is how we avoid gambling in the process of completing £10 wager.


How To Complete Casino Wagering With Minimum Loss


We can’t beat the casino simply because there is built-in House Edge like Overground in sportsbook odds, which makes you certainly lose in the long term.

It’s not cheating at all. The casino is a profit aiming business and it’s fair for them to set a profit margin structure to cover their business cost & reasonable profit as any other usual business does.

You may say, many people win in the casino. I am saying the long term, for the short term yes you have chances to win due to the variances which are dependent on luck, that is so-called gambling.

We’re not doing gambling, therefore our aim is not beating the casino game but focusing on the extraction of the bonus. We use EV (Expected Value) to gauge if each opportunity is worth pursuing in Casino.

Please see how we use EV in General Strategies To Beat Online Casino Bonuses, where I also show the step-by-step tactics for the 3 most popular & relatively lower house edge games (Blackjack, Roulette & Slot).

In short, what we need to do is to Select The Lower House Edge Game & make the variance low as possible.


Specific Process

Stan James doesn’t restrict the selection of the game, but any games including Black Jack & Roulette as long as we play Live Casino.

So, I used Roulette, not because it’s the lowest house edge game but easy to explain here (Blackjack’s house edge is lower than Roulette, just FYI).


Roulette House Edge & Variance

Broadly speaking, there are 2 types of Roulette, which are American Roulette having “0” & “00” and European Roulette has only “0”.

The house edge of American roulette is 5.26% (or 2/38), while in European roulette, the edge for the casino is 2.70% (1/37). This means, if you bet £1 x 10,000, you are most likely to lose £526 in American Roulette and £270 in European Roulette.

If you bet £10,000 x 1 or £5,000 x 2, you may lose everything or win a lot, that’s Variance and Gambling.

Let me show you what I did. I went to Live Casino & Selected Roulette;

Betting Promotions StanJames Live Casino Introduction

Selected Roulette of which the minimum stake is the smallest. You may understand the previous explanation, that it is because the more we play the less effect of variance.

In other words, our loss will be closer to the house edge. Therefore, I chose the one with a minimum stake of £0.10;

Betting Promotions StanJames Live Casino Lobby


Roulette Play Tactics


Bet on Double means The Even Money Bets namely;

  • Red or Black
  • Even or Odd
  • Low (1 – 18) or (19 – 36)

, because it is the lowest house edge. However, some casino prohibits you to keep playing Double, or they may suspect you’re not playing for fun but acting professionally. So it may cause account restriction.

Then, use Treble Tactics like Number 1st 12 or 2nd 12 or 3rd 12 (because it’s less obvious than double betting) and bet minimum stake, in our case £0.10 each in 2 choices as below;

Betting Promotions StanJames European Roulette

The win gives you a return of £0.30;

Betting Promotions StanJames Roulette Win

What I did was just repeat this bet 50 times (£0.10 x 2 bets) x 50 = £10.

I did 56 times just for safety and luckily ended up with no loss but £1.2 profit.

The following day, I received the £5 Free Bet for Sports, which I already extracted 95% of the value in horse racing;

Betting Promotions StanJames Free Bet Credited Mail

Slot Free Spins Case


In case you want to play a slot machine or play only the slot is the required condition such as the Coral 20 Free Spin example listed before, use the highest RTP (Return To Player) slot.

See further details in Slot Section in Win 3 Most Popular Casino Games Online Risk-Free or No Deposit Casino Bonus Whoring – How To Make it Worth Your While

BTW, the RTP of the “Eye of Horus” slot game required in the Coral offer is 96.31%, just FYI.



Matched Betting


Matched Betting Process Recap


You received £5 Freebet, then now how can we extract cash from it?

You can see the full process in Matched Betting Quick Start Guide (3) – Extract Free Bet Profit though, just share the quick summary. It involves;

  • 2 transactions of Back (bet on win) £5 free bet at Stan James & Lay (bet on NOT win, means both lose & draw like football match case) the appropriate stakes at Betting Exchange such as Betfair (you may want to use Betfair Alternatives) or Smarkets so that you cover all outcomes.
  • No matter what the event’s result will be, your losing & winning will cancel out each other. In real practice, usually, 2 bets are not perfectly offset due to the odds difference & exchange commission therefore you make a small loss called Qualifying Loss.
  • However, the £5 stake you bet at Stan James was not your money but a free bet, therefore it (free bet value – qualifying loss) will become your net profit.
  • The success factor is how to minimize this qualifying loss.

Matched Betting for Global Players


BTW, many people imagine matched betting is for only UK & Ireland, wrong,

  • this approach enables everybody in the world including US citizens to make decent profits from this risk-free betting technique
  • for Germany, Austria, and Switzerland residents, suggest this program that focuses on these 3 countries
  • when it comes to Australia, this service is supposed to be the best
  • BTW, if you play casinos with cryptocurrencies, you don’t want to miss the info contained in the “List of Best Bitcoin Casino All Types of Bonuses“, which includes Crypto Casino No Deposit Bonuses, our GEM Exclusive Bonuses, BTC Reload Bonuses, & BTC Faucet.

Besides, take a look at our resources for international players to pursue matched betting & other advantage plays as below;

Betting Exchange

As you’re aware, the betting exchange makes an important role in matched betting. There are 4 established betting exchanges as below;

Betfair (see Betfair Alternatives)

betfair sportsbook logo

BetDaq (Warning)Betdaq Exchange Logo

And, in case you are not familiar with the betting exchanges, the below 2 documents will be of good help;


Betting Exchange Alternatives


For those who can’t access the 4 key betting exchanges, don’t worry, you can use bet brokers, but you need to take a cautious approach given their small business operation.

The following 2 documents will help you select the right one(s);

Incidentally, as our name Global Extra Money implies, we would like many people from all over the world to enjoy our methods as much as possible. Therefore, we have issued :

In these documents, you will find the specific methods that enable people from almost all countries to make the best use of the lucrative offshore advantage gambling opportunities you may have overlooked.



Betting Cross Promotion Wrap Up


You may say £5 is a peanut. Yes, it is but just think about it again. It’s theoretically almost risk-free and you will receive tens of similar cross-betting promotions offered regularly.

For playing the game, you can use the auto-playing mode. Then you can do something else while the game plays 50 times on its own.

This means the whole process bothers you for only a few minutes, so productivity is quite high. The important point is you are aware of this opportunity and have the know-how to tackle it.

This will bring you hundreds of £ extra money and if you’re lucky to hit jackpot in the slot, the profit will be thousands of £, which many ordinary people have been doing in the UK.

I’m attaching the other Casino Related documents below. Hope this will help you create extra income.

Casino Bonus Strategies – Relevant Information

Let me summarize the Casino Bonus-related guides for your convenience.

Advantage Play Overview: Advantage Play – Probably The Only Surest Method To Beat Bookmakers & Casinos For Anybody

For Casino Bonus-Specific Documents:


For a full index of GEM Guides, Advantage Play & Passive Trading Special Reports.


Lastly, if you use cryptocurrencies for sports betting, suggest taking a look at the List of Best Bitcoin Sports Betting Bookmakers, and Stake regularly offers Risk-Free bets, just FYI. 


Thank you for reading, and please contact us (or Click Face Icon) if you have any questions or concerns.


Good Luck!!


Joshua Walker (bio)

Editor – Global Extra Money (GEM)